Media Kit
SPREAD ARTCULTURE READERS:
Our readers are culturally savvy. They work in the fields of visual arts, advertising, design, interiors, fashion, branded entertainment, internet development, public relations, art galleries/curation, and education.
They are 40/60 male/female and are predominantly:
Aged 25 – 40
Commanding $100,000 per annum* (Career Builder)
Post-graduate degree educated
In management/leader positions
Leading active social lives
Selective but frequent consumers
Living in major metropolitan centers
“Eye candy as well as mind candy.”
Stephen Rutherford, Creative Director, Brooklyn Brothers
“I save every issue.”
Sharon Mendelow, Art Buyer, Berlin Cameron
“A sumptuous delight.”
Jennifer Pastore, Photo Director, Teen Vogue
“They spread an otherwise closed world of creative ingenuity that most other mags can’t.”
Gil Linton, founder, The Joneses Creative Branding
“Articles are spot on.”
James Cooper, Creative Director, Dare Digital
DISTRIBUTION
SPREAD ArtCulture is distributed to a list of key arts and media professionals in the United States and worldwide – 12,000 are sent to creative directors; 3,000 are sent to curators, museums, auction houses, artists, and galleries; 2,000 are sent to the film industry, including directors, studios, agents, and actors; 2,500 are sent to fashion designers and fashion PR; and 3,000 are sent to the most exclusive hotels in NY, LA, and Miami, plus boutique shops in SoHo, Brooklyn, and Colette in Paris.
In addition, 2,500 copies are distributed to newsstands in the New York and Los Angeles markets, plus Barnes & Noble and Borders nationally.
OPPORTUNITIES
For marketers, SPREAD ArtCulture offers a unique positioning model: Brands who partner with SPREAD ArtCulture draw upon the resources of our creative director to create custom partnership packages that symbiotically connect the brand and the creativity-first ethos of SPREAD ArtCulture in a sector-exclusive relationship throughout the book.
For our “SIGNATURE SPONSORS,” we offer custom editorial coverage throughout the book, which can be coupled with inbook advertising if needed or desired, In this way a particular campaign can be represented through page insertions, but also expanded upon laterally to broaden out the campaign in a way that will resonate with SPREAD ArtCulture’s audience of influencers and tastemakers.
For its fourth issue, SPREAD ArtCulture offers an exclusive sponsorship partnership with leading brands interested in communicating with an audience of cultural instigators and arts/media professionals. SIGNATURE SPONSORS will have a unique opportunity to disseminate their brand message with key creatives worldwide, in a zeitgeist-tailored format that embraces both print and online media.
There is no more effective way for brands to create unique, tailored peer-to-peer marketing initiatives that will resonate with opinion-shapers and leaders worldwide than to become a SPREAD ArtCulture SIGNATURE SPONSOR.
SIGNATURE SPONSORS
Miss Sixty, Dom Perignon, Puma, Vivienne Westwood, Redbull, Longchamp, Christian Dior, Judith Ripka, Nike
AD SPECS
Single page:
Trim: 9” x 10.875”
Bleed 9.25” x 11.125”
Double page:
Trim: 18” x 10.875”
Bleed: 18.25” x 11.125”
File: 350dpi PDF, all fonts embedded
Proof to be supplied by client
File Format
Accepted format: PDF
The following source files are accepted with additional costs and are expected to follow all requirements listed in this document: QuarkXpress, Adobe Illustrator, Adobe InDesign and Adobe Photoshop.
Note: when using Adobe Illustrator it is preferred to outline text before submission. We do not support Illustrator PDF’s due to their instability.
Supporting Images: TIFF and EPS to the following minimum resolution specifications:
Lineart (Bitmap) images at 1200 dpi
Grayscale / Color images at 300 dpi
Combination Grayscale and Color Images at 600 dpi
Ad Layout
Regardless to the format supplied, all ads must conform to the following:
• Final full size ads must meet journal trim size and include 1/8” bleed image on all four sides minimum.
• No content is to be within 1/4” of trim size.
• All fonts and graphics must be either embedded or included with the files and conform to the specifications above for minimum image resolution.
• All color ads need to be supplied as composite files.
• Embedded images should not be scaled, cropped, masked or rotated within the page layout application, but instead should be manipulated in Photoshop and the imported into the page layout program at the proper size and position.
• DO NOT nest EPS files within EPS files!
• All lines and lineart images should be a minimum of 1/4 pt. thickness at final size to reproduce effectively on press.
Color Management / ICC
We use a color management workflow to optimize the match between the color proofs and the press sheet. However at this time we do not encourage customers to submit files with imbedded ICC profiles.
Color Space
All color images and files are to be supplied in CMYK and color space with a Total Area Coverage (TAC) not to exceed 300% for the darkest area of an image.
Spot colors are to be identified as the correct PMS number and not a custom color such as “PMS Dark Blue.”
PMS colors will be converted to process unless specified otherwise. When using both lineart and layout programs be sure to use the same PMS naming in both applications (e.g., PMS 201CV and PMS 201CVC would generate two plates).
Trapping and Screening
Files are NOT to be trapped or prescreened. Our Prepress departmet will use industry recognized trapping software to auto-trap your files for optimum performance and reproduction on press and will apply the appropriate screening.
NOTE: Please make sure that all white type is set to K.O.
Proofs
All color, black and white or grayscale pages supplied require 100% size lasers for confirmation of content.
We generate color proofs for all color pages.
For customers interested in supplying their own color proofs, please contact your customer service representative for further details.
Media
CD-ROM, DVD-ROM, ZIP 100 & 250MB
For FTP transfer, contact your Techinical Representative for access.
E-mail attachments; due to size limitations please check with your service provider. Files should be stuffed / zipped for file integrity.
Contact: hbernstein@ba-reps.com
