© Francesco Vezzoli, Natalie, with Vezzoli's mother's eyes Courtesy of Prada's 24 Hour Museum

Italian artist Francesco Vezzoli’s latest media ploy has been to design a pop-up museum, open for 24 hours, in collaboration with Prada and AMO, Rem Koolhaas’ think tank in Paris’ Palais d’Iéna. The temporary event will welcome the public in to the traditionally historic building for a night of magic, like a Cinderella’s ball, before it is dismantled the next day.

The theatrical premiere is organized into three event spaces, historic, contemporary and the forgotten, the first being a showcase of Vezzoli’s works enclosed in neon-lit metal cages on the ground floor of the building. Vezzoli poses his portraits of Hollywood divas in the style of classical Greco-Roman sculptures on marble pedestals – the sculptures wear masks with Vezzoli’s mother’s eyes. With these works, Vezzoli continues his exploration of red-carpet rituals of celebrity and stardom that will be further exploited with a party staged in conjunction with the event, and which will be live streamed on the internet. Also, on Facebook, the artist intends to have an interactive game in which he frames people’s faces in classical composites.

© Francesco Vezzoli, Cate Courtesy of Prada's 24 Hour Museum

© Francesco Vezzoli, Eva with Vezzoli's mother's eyes for Prada's 24 Hour Museum,

Vezzoli’s previous performance-events included a live tribute to Diaghilev he did with Lady Gaga and Frank Gehry at LA’s MOCA entitled Ballets Russes Italian Style (The Shortest Musical You Will Never See Again) 2009, and the Democrazy video with Sharon Stone and Bernard-Henri Lévy playing characters in a ficitional political campaign for Venice Biennale in 2007. Prada has also previously collaborated with artist Carsten Holler for the The Double Club, a pop up club in London in 2009.

More information:
24 h Museum – 24 – 25 January 2012
Palais d’Iéna, ADDRESS: 9, PLACE D’IÉNA, 75016 PARIS
TUESDAY 24 JANUARY 2012- WEDNESDAY 25 JANUARY 2012, 7.00 am – 8.30 pm
www.24hoursmuseum.com