By Kiša Lala
Barry Friedman Ltd. Work: Gottfried Helnwein, NY, The Armory Show 2010 © Gabriele Heidecker
Art fairs, with their aggregation of art dealers forming a one-stop shopper’s marketplace for art, attract high-spending collectors, generate greater sales, and have to some extent replaced galleries with their increasing drawing power. Before the recent market collapse, the frenzied demand for new art had peaked with the proliferation of smaller, budding art fairs. Some as satellites to the major European events, the biennials, art festivals and fairs such as Basel, Venice, Documenta, catered to lesser known, emerging artists. Even more notable are the fairs that have sprouted in Asian countries and off the map destinations, creating alternate markets for art, challenging the existing western hegemony – such as the Shanghai Contemporary, Art Dubai, Art Summit New Delhi and SP-Arte in Sao Paulo.
Berlin based photographer, Gabriele Heidecker has been documenting this new trend for the last few years, as a follow-up to her already published volume Art Affairs, containing candid behind-the scenes images of such events as Art Basel Miami Beach, London’s Frieze, ARCO Madrid, FIAC Paris, Art Cologne, which serve as watering-holes for artists, dealers and high-rolling investors alike. Heidecker’s photos reveal the subtext of commerce under the carnival-like atmosphere of the fairs, making us wonder if the transformative value of art is subsumed by its monetization.
Lady on the floor, Frieze Art London 2004 © Gabriele Heidecker
I met Gabriele Heidecker aptly enough, on a plane from India to the Emirates as she globe-trotted between art events in Kolkata to Art Dubai and Sharjah, which are emerging capitals in the nexus of new art in the Middle East. I asked Ms. Heidecker about her new book in progress.
