By Kiša Lala
Video Still, "Joie de Vivre" by Ruth Hogben for Gareth Pugh, Courtesy of Ruth Hogben, 2010
At the opening of Paris’ Fall fashion week Gareth Pugh opted out of the usual runway display and showcased his designs instead with an eleven minute video done in collaboration with filmmaker Ruth Hogben. Hogben came to my attention through her earlier work for Celine and Pugh with her original use of lighting and texture, which emphasized the sensuality of both the fabric and the wearer.
Hogben had worked with Nick Knight on Alexander McQueen’s last show, and also on videos for Lady Gaga’s recent stage performances. I asked the young filmmaker about her inspirations and aspirations for carving out a new medium for herself.
